I know GA was the gold standard for years, but the UX became so horrible. It is clearly geared more towards big enterprise. If you haven’t used it for a while don’t use it daily the interface is so cluttered and unintuitive. For my clients (not patreon, a lot of wp based company sites and shops) I moved to self hosted matomo years ago. For non tech people the reports are also totally useless. matomo is much easier in this regard and you find the base stuff without doing a phd every 6 month bc. everthing changed again. I think most people just need some simple numbers, like how many people, from where, language, link they came from, when … the total basic stuff.